As people pay more and more attention to Skin Care, the demand for cosmetics has become more and more obvious, so many brands have emerged. Now basically brand owners will choose cosmetics. OEM Factory cooperation, so for cosmetics OEM The demand is very large. Choose cosmetics OEM It can save a lot of trouble, and at the same time save a lot of production costs and product costs, but before making a brand, how to make good cosmetics OEM Only through product development and positioning can we seize share in the cosmetics market.
Cosmetics OEM Emotional Positioning for Product Development
cosmetic OEM In product development, the most common thing is emotional positioning. Why? Becausecosmetic The main consumer group in the industry is female consumers. They are naturally sensitive and emotional. In other words, they are more emotional than rational people. Therefore, when we are developing a purely functional product, such as a flashlight, its positioning should be rational. How to save power and make it brighter has nothing to do with emotions. but cosmetic In addition to its own efficacy, it also has the function of maintenance. It reflects the effect while maintaining, so it is suitable forcosmetic And must communicate with female consumers through emotional positioning. The most common method is to create a brand story, as well as some sensational text, beautiful packaging, and good skin feel. After all, most skin care products are not products with immediate results. Consumers must be happy to use them in order to be effective. Emotional positioning cannot be underestimated.
2. Cosmetics OEM Benefit positioning of product development
In fact, benefit positioning should be the basis of cosmetic products. As cosmetics, it is not just for viewing, so it is not enough to just look good and have a feminine scent. It must have basic functions. The hydrating product must be able to moisturize, and the whitening product must naturally have a whitening effect, so if you are in cosmetics OEM During product development, it is found that the whitening effect of the formula is particularly significant, then you can boldly position it as a whitening skin care product, and even the brand can be designated as an excellent brand in the whitening category. This has been officially recognized by many brands, such as Bai Dafu and Di Dou. The brand name itself has been positioned according to the benefits it can bring to consumers.
3. Cosmetics OEM Concept positioning of product development
Concept positioning is also cosmetics OEM A commonly used positioning method in the product development process, the so-called concept positioning, is to give the product a special concept to distinguish it from the same competing products. For example, essential oil-added products, polar skin care products, imported raw material products, and additive-free products are all classic cases of successful concept hype.
a cosmetic OEM The accurate positioning of products also affects the development of brand products, so brand merchants are choosing cosmetics OEM When processing manufacturers, in addition to cosmetics OEM In addition to the price, you can also buy cosmetics OEM Product positioning is taken into consideration. Prepare cosmetic product positioning for brands and cosmetics OEM It is very important for processing manufacturers.